SXSW: Blogs, Buzz and Buddy Lists
March 9th, 2008 | by Brad King |After the disaster that was the Zuckerberg keynote (note to journalists: do not come unprepared, do not flirt shamelessly with the subject, do not try to help them answer questions and do not open yell at the audience that you job is hard), we’ve moved on to interactions in the Social Media sphere. This panel will cover how to ingratiate yourself into social media, engaging in the conversation without trying to direct the conversation.
As always, live blogging comments below:
- I’m interested to see what type of actual content and information comes from the panel. There are still a number of people who treat SXSW Interactive as if it’s an information session, instead of an analysis session.
- It’s difficult to measure how much the social media helps in promoting; this is the basis of Microsoft’s platform for creating an ad-revenue platform to track influence instead of click-thru.
- The great insight: social media takes all of your time and effort.
- “Every moment that you aren’t blogging, you feel guilty.”
- If you have passion and a point-of-view about what you are writing about, you will find loyal readers.
- They are avoiding the actual question which plagues media companies: why doesn’t online passion translate into offline dollars? (re: Snakes on a Plane)
- Now, the panel is treating the social media sphere as if promotion is different than in the traditional press.
- Flight of the Conchords: premiered the first episode on Myspace, in a community that is stoked about it, put embed codes in there. “Give people the opportunity to experience just a taste, and if they like it, they’ll come find it.”
- Best question: is “blog” a bad term for people who aren’t in our circle (our circle being SXSW)?
- Blogs are to newspapers like ‘zines are to magazines. They are edgy and personality driven.
- Blogs helped our film more than any newspaper could do. We made it to Boing Boing and it was clear what medium had the most influence for us.
- If you are genuinely transparent, that says a lot about you and how you view what you do. If you aren’t, you will end up in trouble.
- It strikes me as odd that people still swim around looking for a way to understand the influence of blogs and social media.
- Video blogging daily; it’s hard to do, but it’s an extension of the blog. Something where you are blogging 20 minutes of footage.
- Workbookproject has been referenced twice as a Web presence that people should visit.
