YouTube May Crack Video Ad Code
March 12th, 2008 | by Brad King |YouTube announced it would open its API, which would allow websites to build the video service functionality directly into its site.
What does that mean? Anyone’s site can suddenly be video-ready without all the bandwidth concerns that come with video.
One of the things I learned throughout the last few days is that Google Video and YouTube are both moving towards monetizing video content produced by amateurs. It’s going to look similar to AdSense only with bumpers, keywords and banners.
I’m not sure how this is all going to play out with Microsoft’s rich media platform and planning system and the potential Yahoo purchase. What I do know is that everyone is trying to monetize video, and I’m not sure it’s going to be the big media companies that get this correct, particularly if Google gives advertisers to target across the entire blogosphere.
Imagine Coke looking at the metrics of readers, involvement and loyalty. We’ve already seen the sphere of influence leaning towards the Read/Write Web (based upon the social media mapping research). We know that many large media companies — Gannett, for instance — looking to attract the older crowd (since they can’t crack the Gen X and below code). So if Coke can self-aggregate — why not spend their money online in the realm of their clients.
