Get Satisfaction Brings Consumers Together With Companies
March 19th, 2008 | by Brad King |Wow. The Read/Write Web is supposed to facilitate communication, but I’ve never been one to believe that most companies were going to embrace that notion in reality. The Web is messy and ugly and convoluted. In other words, it’s everything that we are, smashed together in a virtual environment where you innermost thoughts suddenly become fodder for whomever comes walking by.
That’s what makes Get Satisfaction so cool. The software allows customers and companies to talk in one place — and in some cases, allows customers to respond for companies. In a world increasingly filled with automated touch tone responses and anonymous corporate Contact Us forms, having a real-time message system running puts companies smack in the middle of the mess that is the Web.
Check out this New York Times article:
Since September, when the site began, people have posted complaints or comments regarding 2,000 companies, and 40 percent of the companies have answered, at no charge to either side.
