Marketing Shift: Mobile Chips, Search and RSS Plus the Value of Networks
June 6th, 2008 | by Brad King |This week on Marketing Shift:
New Chips, Apple Take the Mobile Web to the Brink: A new class of hardware device, the Mobile Internet Device, will soon power a variety of handhelds and mobile computers that can access the Internet and not much else.
Google, CBS Tackle RSS and Video Advertising: CBS is moving whole hog into the video space, syndicating its content; meanwhile, Google tackles the RSS advertising market with Feedburner.
Time Warner Tests Metered Internet: The days of flat-fee access may head the way of the Dodo if Comcast has it way. The cable giant is testing a pay-per-bit metered service in Texas.
Games Ahoy: CBS Openly Courts Fantasy Sports Market: The US Supreme Court ruled (by not ruling) that fantasy sports leagues didn’t need licenses to use the names of players; now, CBSSportsline.com is jumping whole hog into the market.
Google Customizes Search: In its continued move towards Web-based applications, Google launched an enterprise search product.
Polling in the Electronic Age: Mobile phones and other communication devices have made traditional, land line polling less accurate.
Chris Brogan: The Value of Your Social Network: Chris Brogan and Robert Scoble have been discussing — separately — the value of large social networks.
E-Trade, Google Keeping it Real with Stocks: Mobile devices may soon change the way we buy, trade and sell stocks thanks to the Security and Exchange Commission’s decision to relax rules on real-time stock reporting.
Cell Phones: Not Just for Calling Anymore: Americans have typically asked for less complicated mobile phones (think the iPhone). Nokia is banking that people want more.
Bad Design is Death Online: It’s the user’s stupid. It doesn’t matter how good your product is, if your customers can’t figure it out, you’re dead in the water.
