Archive for the ‘Organizations’ Category
Tuesday, March 25th, 2008
One of the big drivers of traffic to news websites is traffic and weather (along with breaking news), but that may soon go the way of the classified ads thanks to Global Positioning System devices that can transmit data (uh oh, there's that word again. The bane of all newspaper ...
Posted in Gadgets, Organizations, Scribefire | 1 Comment »
Monday, March 24th, 2008
I've written about traditional media companies looking for a way to compete with Yahoo, Microsoft, Google and soon America Online, but it's starting to look like the strategy some of the traditional giants are deploying may be the wrong tact.
Some have joined ad networks that aggregate content from several sources ...
Posted in Business, Issues, Organizations, Scribefire | No Comments »
Friday, March 21st, 2008
There's no need to belabor the point that archives are a treasure trove for sales. Technologists have long known that the past is a ripe source of information.
That was the core reason behind say, Napster's popularity. (And if a college student knew that, possibly the rest of us knew that ...
Posted in Business, Organizations, Scribefire | No Comments »
Friday, March 21st, 2008
There's a lot of talk these days about community building, platforms for social networks and business/customer relationships.
These three seem to be the Holy Grail for newspapers. Tap into communities, give them tools to talk with each other and monetize the outcome. It's great in theory. It's absolutely wrong in practice.
You ...
Posted in Business, Issues, Organizations, Scribefire | No Comments »
Thursday, March 20th, 2008
I've written quite a bit about Twitter in the newsroom today. It's an obvious addition that should appear near immediately -- and by that, I mean sometime in the last 15 months since it's been released.
The instant, mobile, social networking software is absolutely the best way to get live, up-to-the-second ...
Posted in Organizations, Scribefire, Social Media | No Comments »
Thursday, March 20th, 2008
Larry Lessig, part of my people you should know series, decided not to run for Congress. Instead, he decided to start an organization meant to lobby Congress on behalf of the people.
There are many reasons to love Larry. This is one.
For our purposes, though, it illustrates a larger point about ...
Posted in Organizations, Scribefire | No Comments »
Thursday, March 20th, 2008
My contention is that banner ads and the like are quickly going the way of the DoDo, despite Microsoft and Yahoo's efforts to develop rich media planning software -- and Google's closing on its DoubleClick purchase.
The nature of the Web -- from how we browse (we don't) to how it's ...
Posted in Business, Issues, Organizations | No Comments »
Thursday, March 20th, 2008
Four major newspaper chains and 26 newspaper companies have formed a massive, online advertising network.
The move comes as print revenues have flattened out, local advertising had flatlined for the last two years and keyword and search revenues become the engine for online ad growth. More and more, newspaper chains have ...
Posted in Issues, Organizations, Scribefire | No Comments »
Thursday, March 20th, 2008
I just received a Tweet from Jon Berndt, who tells me that St. Louis is using Twitter to update people about traffic issues.This is the perfect example of how the platform can be used to distribute up-to-the-minute news without going directly through the newspaper, yet still connected to the paper. ...
Posted in Organizations, Scribefire, Social Media | No Comments »
Wednesday, March 19th, 2008
Wow. The Read/Write Web is supposed to facilitate communication, but I've never been one to believe that most companies were going to embrace that notion in reality. The Web is messy and ugly and convoluted. In other words, it's everything that we are, smashed together in a virtual environment where ...
Posted in Organizations, Scribefire, Software | No Comments »
