Saturday, April 19th, 2008
I drove to Pittsburgh this weekend to meet with a friend, Cynthia, who is working out a business plan for a new type of media organization, who that isn't quite a local news organization, isn't quite a portal, isn't quite a social network and isn't quite an aggregator.
It's somewhere in-between ...
Posted in Business, Scribefire | 2 Comments »
Wednesday, April 16th, 2008
comScore released its month advertising numbers, ranking the top ad networks online.
While AOL may be struggling mightily with its traditional media parent company, its online advertising network continues to dominate the landscape, reaching more than 90 percent of all US Internet users. Yahoo and Google followed, reaching 85 and 80 ...
Posted in Business | No Comments »
Thursday, April 3rd, 2008
The Internet Advertising Bureau has a series of studies on its site that track the local ad market throughout the last few years. There's loads of information, but the one fact that stood out: the local online advertising economy was expected to sustain local papers and television stations. By ...
Posted in Business, Live Writer | No Comments »
Tuesday, April 1st, 2008
Jacqui Cheng, who I tried to stalk in Chicago and SXSW along with the rest of Ars Technica staff, has written a piece about changing attitudes with online advertising. The premise: people are aware that they are being tracked, they get annoyed when that tracking leads to poorly targeted ...
Posted in Business, Issues, Live Writer | No Comments »
Friday, March 28th, 2008
The Newspaper Association of America announced that 2007 revenues dropped 9.4 percent, the largest single year drop since the industry tracked advertising metrics. That's not great news. Of course, online revenues continued to climb -- 18.8 percent -- although that growth was off the 31.4 percent growth ...
Posted in Business, Social Media | No Comments »
Wednesday, March 26th, 2008
I'm a little honked off. When I was working at Technology Review, we had a low-end predictive market section on the site. At the time, I was enamored with it, but we didn't have the resources to fully commit to it. I was in the midst of a complete business ...
Posted in Issues, Scribefire | No Comments »
Monday, March 24th, 2008
I've written about traditional media companies looking for a way to compete with Yahoo, Microsoft, Google and soon America Online, but it's starting to look like the strategy some of the traditional giants are deploying may be the wrong tact.
Some have joined ad networks that aggregate content from several sources ...
Posted in Business, Issues, Organizations, Scribefire | No Comments »
Thursday, March 20th, 2008
My contention is that banner ads and the like are quickly going the way of the DoDo, despite Microsoft and Yahoo's efforts to develop rich media planning software -- and Google's closing on its DoubleClick purchase.
The nature of the Web -- from how we browse (we don't) to how it's ...
Posted in Business, Issues, Organizations | No Comments »
Thursday, March 20th, 2008
Four major newspaper chains and 26 newspaper companies have formed a massive, online advertising network.
The move comes as print revenues have flattened out, local advertising had flatlined for the last two years and keyword and search revenues become the engine for online ad growth. More and more, newspaper chains have ...
Posted in Issues, Organizations, Scribefire | No Comments »
Tuesday, March 18th, 2008
Coming home from South by Southwest Interactive (SXSWi), I was struck by the number of regular joes and joannies who have moved into the video blogging space. I'm using vlog generically because folks like Gary over at Wine Library label what they do a blog -- it feels different. Maybe ...
Posted in Business, Issues, Scribefire | No Comments »
