Monday, March 17th, 2008
I'm working on a story for ECT News right now about a new report by the Project in Excellence in Journalism research organization. The State of the News Media report is enlightening, and quantifies much of what the digerati have been discussing.
But there's even more that we don't discuss, such ...
Posted in Scribefire | No Comments »
Wednesday, March 12th, 2008
YouTube announced it would open its API, which would allow websites to build the video service functionality directly into its site.
What does that mean? Anyone's site can suddenly be video-ready without all the bandwidth concerns that come with video.
One of the things I learned throughout the last few days is ...
Posted in Business, Issues | No Comments »
Saturday, March 8th, 2008
The truly amazing thing about the Read/Write Web is that if you believe in the wisdom of crowds, and if you can harness that wisdom, the knowledge base you have is enormous.
What people are finding, though, is that when you turn on the fire hose, it's hard not to get ...
Posted in Issues, Organizations, Scribefire | No Comments »
Wednesday, February 27th, 2008
Whoops. Seeding the Social Media sphere doesn't always work how you planned. In fact, you can be pretty sure it won't. That's the nature of social media.
Universal's marketing department is in a bit of trouble for posting excessively violent clips on Facebook, while promoting one of its upcoming movies (and ...
Posted in Business, Issues, Organizations | No Comments »
Wednesday, February 27th, 2008
Gawker Media fired one of its editors today because she wasn't bringing in enough page views, a killer for an online media company.
I don't know the particulars of Gawker Media's business model, so I don't know whether it was a smart move. However, I'll be at their party next week ...
Posted in Issues, Organizations | No Comments »
Tuesday, February 26th, 2008
I just finished a story about Microsoft's soft beta launch of an online advertising tracking tool that will help digital advertisers create media plans that aren't tied to click-throughs.
The idea is this: traditional advertisers have metrics that put a price on "branding", campaigns that are passively effective in that you ...
Posted in Business | No Comments »
